Marketing with a Microsite
Looking for new markets? A microsite could help you reach them.
Gerald Prolman launched OrganicBouquet.com in 2003 to sell sustainably grown flowers that are freshly picked and then gift-wrapped. But as the company grew, he needed a better way to meet the increasing demand from florists, event planners and other whole-salers. So in June, Prolman [...]

The death of the microsite, act IV
this week there’s been some comment worth noting on the subject. Firstly Martin Kelley on O’Reilly Broadcast:
With the rise of the real-time update streams being popularized by Facebook, Twitter and FriendFeed, users are becoming accustomed to a constantly-changing flow of pictures, videos and new snippets. Even actively-maintained websites seem locked in languid stupor in comparison.
This [...]

Microsites Are Becoming a Macro Idea
Technically, they’re called microsites—small, self-contained Web destinations that are separate from a company’s primary site, have their own distinct URLs, and consist entirely of content focused on a particular product or service. And Hanekamp, the CEO of Chicago-based interactive agency The Well Advertising, is such a micro-booster that he’s launched www.microsite.com, a microsite devoted to [...]

What You Need is Decent Microsite Software
Many Internet businessmen completely enjoy the facilities that are given by a microsite that they have installed on their business domains. Microsites are what these executives use such that the microsite software is live and running. The microsite software can be either used by them or they could get attached to a current domain.

The Numerous Ways of Microsite Design
Microsites normally refer to web pages which are able to stand alone or could be attached, by the process of hyper linking, to an already existing business website. The Microsite design should be in such a way that they should provide quick and cost-effective ways to get a new business service. The microsites can be [...]